Friday, September 11, 2020

Are You Adding Value For Clients Like This

Developing the Next Generation of Rainmakers Are you adding value for clients like this? Wally Zimolong is a Philadelphia construction lawyer participating in my monthly group telephone coaching program this year. Wally writes a blog titled: Supplemental Conditions. I ask members of the group to share success stories and this is one Wally shared with me and the group. I wanted to pass on a few coaching tip success stories in anticipation of our next coaching call for you to share with the group. While the DBE “playbook” took some time to create, these marketing efforts cost almost nothing but the return on the time investment could be huge. I often share with lawyers I coach that they should identify a client problem, opportunity or change, create a solution and give it away. Many years ago in the early 80s, I created a DBE guide for transportation contractors. I gave it away when I made presentations throughout the US. It helped launch my career working with contractors. What is your potential client’s problem, opportunity or change? What solution can you create and give away?   I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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